Building brands. Driving growth. Delivering results.

I've spent my career obsessed with consumer goods. Not just the big names, but the challengers: brands doing something different, meeting a need nobody else saw, sometimes doing it the weird way and getting it right. I'm drawn to brands with real personality and products that make someone's day or life a little better. And I like the ones that look after the environment or a cause they believe in, and want to shape how people consume, not just how much. That's who I love working with, and it's where I do my best work.

A Good Fit When

• The business needs leadership but not a full-time hire
• Marketing is fragmented and needs structure
• The channels exist but aren't working as a system
• Growth has plateaued and the roadmap is overdue
• Traditional tactics no longer perform the way you need
• You need a defined project owner, or an interim leader to fill a gap

I connect brand, paid media, content, partnerships, retention, and commercial planning into one system, drawing on 18 years of building brands and P&Ls across CPG, food and beverage, apparel, and lifestyle. BBA from the University of Wisconsin-Madison, certified in AI for Marketing.

Where the Years Come From

Head of Ecommerce & Digital

Navitas Organics

Owned the DTC and Amazon P&L for an organic superfood pioneer. Scale supported the brand's exit to Laird Superfoods. Reported to Founder/CEO.

Head/VP of Marketing & Ecommerce

Burt's Bees Baby

Owned a $25M DTC P&L inside a $100M baby apparel brand. Team of 7. Reported to Founder/CEO.

Senior Marketing Manager

Banana Republic, Gap Inc.

Ran marketing for NA online expansion. Then founding marketing lead for BR Factory ecommerce launch.

Senior Director of Acquisition

Direct Wines

Owned acquisition with a team of 6+ and an 8-figure budget. Stood up Bon Appétit Wine for Condé Nast.

Earlier: LeapFrog and Intrax Cultural Exchange.